• Project Inventory

    • Full list of projects you want represented (current, past, conceptual)

    • Grouped by type:

      • Product / Systems

      • Brand / Identity

      • Visual / Marketing

      • Conceptual / Personal

  • Audience & Goals

    • Who do you want to impress most (Apple, Squarespace, big-name consumer/creative companies, etc.)?

    • Do you want recruiters/HR to be able to scan fast, or is it more for creative director/design leads who’ll dig in?

    • Is this site strictly a portfolio, or do you also want a services/freelance angle (like proposals/contact)?

  • Tone & Positioning

    • Decide how you want to present yourself:

      • “Senior Product Designer” (Apple-facing)

      • “Senior Visual Designer” (Squarespace-facing)

      • Or a hybrid identity that lets you flex depending on role.

    • This choice impacts sitemap labeling and hierarchy.

  • Content Types

    • Beyond case studies, do you want:

      • Blog/Articles (e.g. your InVision article as proof of thought leadership)?

      • Resume/About Page (styled like Cha’s site)?

      • Experiments/Playground (conceptual projects, explorations)?