https://drewbaker.co/about daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/50452c40-ac0e-4b13-9127-3819db97a098/DrewBaker_Portrait.jpeg https://drewbaker.co/bespoke daily 0.75 2025-12-12 https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/e9d60b3a-2a79-4625-afa4-a39215baa5ed/console-customization-menu.jpg Bespoke – Self-Service Platform https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/7ef25020-5841-4022-9d30-cbf01d7e7dc3/console-customization-values.jpg Bespoke – Self-Service Platform https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/8608c5e3-18cf-4154-b195-89c887b22459/bespoke-customization-menu.jpg Bespoke – Self-Service Platform https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/92e134f3-5b61-43d9-b0f4-87934c702eb8/bespoke-customization-values.jpg Bespoke – Self-Service Platform https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/dd8e551c-753f-4d1f-b64b-3f96070e5dcc/bespoke-featured-1920x1080.png https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/7b1bfec4-7606-403a-8105-4d6826b7d5d3/console-prospect-form.jpg Bespoke – Self-Service Platform - Complex Prospect Setup Multiple required fields, dropdowns, and nested tax inputs slowed onboarding for advisors. https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/53ed1957-9520-4fc8-ba8f-5c150200443b/console-prospect-table.jpg Bespoke – Self-Service Platform - Data-Dense Prospect Lists Long, scroll-heavy tables made it difficult to scan accounts or surface insights quickly. https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/00cdd4f4-a6d2-4a32-b39c-88f92c075d45/console-advisor-table.jpg Bespoke – Self-Service Platform - Overloaded Account Views Advisors had to parse through wide, multi-column grids filled with overlapping details. https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/23bd43ca-a467-4dbc-823c-d58ff2e2ee5a/console-tilts.jpg Bespoke – Self-Service Platform - Nested Customization Controls Adding portfolio tilts required navigating stacked panels, increasing onboarding time. https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/21cb8bec-dd7c-41ff-8ee7-31df2574946d/console-exclusions.jpg Bespoke – Self-Service Platform - Exhaustive Exclusion Options Advisors were presented with long lists and granular toggles, creating cognitive overload. https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/99808560-ba95-469a-9017-f0830de10f95/console-account-dashboard.jpg Bespoke – Self-Service Platform - Fragmented Dashboard Experience Key metrics and charts were split across multiple panels, complicating quick decision-making. https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/1e1a1df0-0000-45ac-af97-572fbad42f57/console-account-dashboard-table.jpg Bespoke – Self-Service Platform - Console (Before) Dense Accounts Dashboard Rows were visually crowded, with small type, limited spacing, and inconsistent emphasis, making it harder for advisors to quickly scan key details. https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/3624122a-5d85-4c40-98fd-d2f571abc544/bespoke-account-dashboard-table.jpg Bespoke – Self-Service Platform - Bespoke (After) Simplified Accounts Dashboard Improved spacing, streamlined row design, and clearer typography made the dashboard more scannable and advisor-friendly, surfacing the most critical account data first. https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/122797cd-c7ac-4782-92bd-ee0fc61d08d2/console-account-details-dashboard.jpg Bespoke – Self-Service Platform - Console (Before) Dense layout with competing metrics, making it harder for advisors to focus on key insights. Performance, exclusions, and tax details were presented together without clear hierarchy. https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/ab9b6a67-0244-404d-b168-ac88caff0dec/bespoke-account-details-dashboard.jpg Bespoke – Self-Service Platform - Bespoke (After) Refined layout that surfaces the most important performance and tax alpha metrics first. 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Strategy - Page 2 https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/1744916088413-ECK2TSY6A41J9VZADXGF/Local+Email%402x.png CWS Communication Systems CWS - Local Wholesaler Email https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/afdb06e8-b85f-4e60-abc9-7e3a342c6d57/Zorn_Report-Covered_Call_Income-Page3.jpg CWS Communication Systems CWS - Zorn Report - Covered Call Income Strategy - Page 3 https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/1744916187789-ZJLEBXFCHN7IEWQRNHKG/Central+Region%402x.png CWS Communication Systems CWS - Regional Lead Wholesaler Email https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/0c12d425-2267-4f61-a987-2bc46e7d05c6/Zorn_Report-Covered_Call_Income-Page4.jpg CWS Communication Systems CWS - Zorn Report - Covered Call Income Strategy - Page 4 https://images.squarespace-cdn.com/content/v1/67b6b5ff0fada77c717d50cf/1744916088257-GDATQPGPON0PERA5EJKO/National+Email%402x.png CWS 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