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Brand Vision
Envestnet is on a mission: To empower advisors with the technology, data, investment solutions, and services they need to deliver better financial outcomes for their clients – and, ultimately, make financial wellness a reality for more people.
Our brand supports our mission. The iconic Envestnet chevron symbolizes our unified platform and how we help advisors conquer complexity and drive success. With the consistent use of our logo and branding elements, we bring cohesion and clarity in telling our unique story, which is about improving lives.
We are honored by our partners who join us in our purpose-driven quest, and welcome you to our ever-growing Financial Wellness Network.
Logos
The Envestnet logo is the key building block of our identity and the primary visual element that identifies us. To maintain its integrity, the logo should be used consistently according to these guidelines.
Logo Usage
The full color logo can be used in any instance except when the background image or color competes with the logo (e.g., low contrast or complex image).
The one color reversed white logos can be used to “knockout” the logo from a background, or to present the logo in a lower-contrast expression.
Tinted, stretched, stylized, hand-drawn, or other versions of the logo are not permitted. This undermines the integrity of Envestnet and negatively impacts brand consistency.
Minimum Logo Size and Clear Space
Using the appropriate size of logo ensures that it will be legible. To preserve the visual impact and integrity of the logo, always maintain a buffer of space around it.
In all applications, the logo should be surrounded by clear space equal 1.5x the height of the letter E in the Logotype.
Minimum Size
Clearspace
Full Color
One Color
Envestnet Power Brands
Envestnet Power Brands are critical elements of our comprehensive, modular, and open platform. These brands represent industry-recognized technologies and solutions that help advisors to expand their definition of advice and provide a more holistic and meaningful level of service to their clients.
Logos
The Envestnet logo is the key building block of our identity and the primary visual element that identifies us. To maintain its integrity, the logo should be used consistently according to these guidelines.