Product Design Self-Service Platform Advisor Experience

Unifying Advisor Workflows into a Modern Self-Service Platform

A complete redesign of Console into Bespoke for First Trust’s Custom Wealth Solutions (CWS) team, streamlining complexity and reducing reliance on operational support through a scalable self-service experience.

Hero image of Bespoke advisor-facing application showing redesigned navigation and dashboards.

Project Details

Role
Senior Product Designer

Company / Team
First Trust — Custom Wealth Solutions

Timeframe
2022-2025

Surface
Advisor-Facing Web Application

Focus
Product Design, Design System, Advisor Experience

Tools
Figma, Material UI

See the Full Project in Detail.

Explore how we transformed Console into Bespoke — creating a modern self-service platform that empowers advisors and streamlines CWS workflows.

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Sales Overview UI